Jaguar's recent relaunch with a new logo and a shift towards an all-electric future exemplifies its determination to revive a brand that has struggled for nearly a decade.
The absence of new model launches for almost ten years highlights Jaguar's struggles post-2010s and emphasizes the urgency of their transition to electric vehicles.
Despite significant investments in electric models like the XJ EV, under CEO Thierry Bolloré, the project was abruptly canceled, resulting in a staggering loss of $634 million.
Jaguar's electric XJ prototype, influenced by both past designs and modern Tesla aesthetics, confirms the brand's commitment to innovation, marking a potential turning point.
Collection
[
|
...
]