Ford's overall U.S. sales rose by 13.4% in August, primarily driven by increased F-Series pickups sales and a significant surge in Lincoln vehicle sales.
Lincoln's strategic exit from the sedan market transformed it into a niche brand, achieving a remarkable 49.4% increase in sales, with the Nautilus leading the way.
Despite low electric vehicle sales, Ford's management is optimistic that Lincoln's current growth rate will enable it to become a small but profitable luxury brand.
The success of Lincoln, especially with the Nautilus, indicates potential for profitability despite competition from local companies and rising electric vehicles in the market.
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