Ford's recent decision to discontinue its electric three-row SUV project and reduce EV investments reflects ongoing struggles within its broader electric vehicle strategy.
With a $1.9 billion write-down announced, Ford's retreat from ambitious EV plans highlights its challenges in establishing a competitive edge in the electric vehicle market.
Despite the popularity of three-row SUVs, Ford's inability to deliver an electric version has raised questions about the company's commitment to the EV space.
The decision to scale back from a planned investment of $30 billion into electric vehicles signifies a significant strategic shift away from Ford's previous commitment to EV innovation.
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