General Motors initially led with its Super Cruise hands-free driving assistant but has been surpassed by Ford, which boasts 675,000 BlueCruise-enabled vehicles on the road, nearly double GM’s 360,000. Ford's strategy to include BlueCruise in high-volume vehicles like the Mustang Mach-E and F-150 contrasts with GM's earlier limited offerings, which were tied to expensive trims and options. Although GM has expanded Super Cruise availability, it remains less accessible for consumers seeking affordable options, ultimately affecting its market presence.
General Motors was first to market with hands-free driving assistants but has been outpaced by Ford, which has significantly more BlueCruise-enabled vehicles on the road.
Ford has 675,000 BlueCruise-enabled vehicles, nearly double GM's 360,000 Super Cruise-capable vehicles, showcasing Ford's better availability of technology.
Ford’s BlueCruise is available on high-volume models like the F-150, while GM's Super Cruise often requires high-end or expensive options, limiting accessibility.
GM's Super Cruise had a slow start in market release, initially available only on the Cadillac CT6 and requiring more commitment than many consumers were willing to make.
Collection
[
|
...
]