Ford Motor Co. is addressing EV sales challenges by covering the cost of home charging stations, tackling barriers like affordability and charging convenience.
Martin Delonis emphasized that numerous consumers are unaware of the cheaper, more convenient option of charging at home, which operates similarly to charging a smartphone.
The Ford Power Promise promotion aims to alleviate concerns about EV infrastructure, providing financial incentives for new EV purchases and promoting home charging awareness.
CEO Jim Farley noted the substantial savings for EV owners using home charging, but pointed out that almost half of potential buyers are misinformed about its benefits.
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