Ford has been significantly outperformed by competitors, with its shares down 19% in 2024, as warranty issues and EV investments weigh heavily on their performance.
Warranty costs have wreaked havoc on Ford's finances, culminating in $4.8 billion in 2023, despite management’s reassurances about addressing the issues.
Ford's ambition to capture EV market share from Tesla has fallen flat, with just 23,509 EVs sold in America's competitive third-quarter market.
The global legacy automaker sector is facing intense pressure from Chinese EV rivals, which poses an existential threat according to CEO Jim Farley.
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