Ford is working on an EV priced at $30,000 to compete with BYD and Tesla. They aim for profitability in 2.5 years, prioritizing smaller EVs over large ones like the Mustang Mach-E and F-150 Lightning.
Massive EV models are deemed unprofitable due to high battery costs by Ford's CEO. Shifting to smaller, more affordable EVs is the new strategy to enhance profitability and address vehicle weight issues.
Ford, famous for trucks, will focus on smaller EVs leveraging experience from compact car designs. Developing compact EVs can reduce manufacturing costs and foster quicker profitability even in the face of competition.
Competition is expected, but Ford's move to introduce a $30,000 EV could mirror the success of popular affordable models like the Honda Civic or Toyota Corolla, leading to potential dual bestsellers.
[
Collection
]
[
|
...
]