Ford's newly patented ad system aims to deliver personalized video and audio ads to in-car infotainment systems, adapting based on vehicle data and passenger interactions, raising significant privacy concerns.
The patent, filed in February 2023, details a sophisticated ad-funneling system that utilizes vehicle speed, GPS, and passenger interactions to determine when and how to deliver ads.
Much of the functionality hinges on real-time monitoring of interior noise, allowing the system to selectively play ads based on current conversations or silence inside the vehicle.
While Ford's patent does not guarantee implementation, it highlights an emerging trend merging vehicles and advertising, which balances potential revenue against crucial privacy considerations.
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