Ford's recent $1.9 billion write-down and scaling back of EV investments highlight a stark retreat from its previous commitment to invest $30 billion in electric vehicles.
Despite the popularity of three-row SUVs, Ford's decision to halt the electric SUV project indicates deeper issues within the EV market and the company's ongoing quality problems.
The unexpected discontinuation of key EV projects like the F-150 and Mustang casts doubts on Ford's long-term EV strategy and raises concerns about its future in the electric vehicle market.
With Ford's struggles, investors are now looking to new potential leaders in the EV space, comparing the excitement this generates to the past enthusiasm for companies like Nvidia.
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