The strict dealership laws and the powerful dealer lobby behind them all but guarantee that the established brands won't be able to offer direct-to-consumer sales anytime soon.
Ford University is an all-new online training platform to help Ford dealers learn about new in-vehicle technology, understand electric vehicles and charging, and train to be better communicators.
EV training is a key area of focus for Ford University to help customers make an informed choice on what type of vehicle is right for them.
Ford University's digital experience is different from any other online training system. It's designed to look and feel more like a social media site-like YouTube, with recommended videos based on the individual's previous search history and watched content.
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