Ford Motor Co. faces significant challenges, especially in the competitive landscape of the electric vehicle sector, and may require strategic transformative actions to regain its market position.
With Honda's potential merger with Nissan, it could achieve significant cost reductions which may not be the case for Ford. The redundant costs between Honda and Nissan are expected to be substantial.
Ford has experienced a stock decline of 18% in 2024, and the only remedies could be a surge in electric vehicle sales or a robust earnings recovery, neither of which appears imminent.
Ford's standing in the U.S. market is at 13%, presenting a challenge as it faces stronger competition, particularly with Honda and Nissan raising their combined share to 14.4%.
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