Ferrari unveiled its all-electric Luce over the weekend, and the response has been strongly negative across a wide range of people, including former Ferrari leadership. The stock dropped more than 7% on its first day of trading after the unveiling. The Luce represents a major shift away from traditional V12 engines and mid-engine sports cars toward an electric program. The vehicle was designed by Sir Jony Ive and Marc Newsom’s LoveFrom studio, with the name “Luce” meaning “light” in Italian and referencing a sleek, sculpted body with rounded edges. Critics attacked the design, with some comparing it to non-Ferrari styling and others expressing concern about damaging Ferrari’s legacy.
"Ferrari unveiled its all-electric Luce over the weekend, and it has truly gotten some attention...not for the right reasons. From an Italian legend that has built some beautiful cars in its history, this almost feels like a ploy to inevitably cancel its electric program. pic.twitter.com/rczSSb3pJx - TESLARATI (@Teslarati) May 26, 2026"
"Responses to the design were widely negative, with some saying, "Enzo is rolling in his grave," and "This looks like a Nissan LEAF with a bad body kit." Former Ferrari Chairman Luca di Montezemolo said: "If I said what I really think, I'd harm Ferrari. We're risking the destruction of a myth, I'm very sorry about that. I hope they at least remove the Prancing Horse from that car.""
"Ferrari moving to EVs from its traditional V12s and mid-engine sports cars is a massive move. It was designed by Sir Jony Ive and Marc Newsom's LoveFrom studio, which is known for design work for tech giant Apple. "Luce" means "light" in Italian, so Ferrari drew inspiration for its name from its sleek design, characterized by a smooth, sculpted body with rounded edges."
Read at TESLARATI
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