Ferrari's focus on delivering an emotional experience to customers sets it apart from other manufacturers; they aim to replicate the iconic V-8 sound in their EVs.
Ferrari CEO Benedetto Vigna emphasized, "When we talk about luxury cars like our cars, we are talking about the emotion that we are able to deliver to our client."
The Italian automaker filed a patent for an audio amplification system that will enhance the sound of an electric motor for a more engaging driving experience.
With a $4.6 billion investment, Ferrari aims for hybrids and fully electric vehicles to comprise 60% of its lineup by 2026, highlighting its strategic shift towards EVs.
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