F1's pursuit of sustainability drives Pirelli to unveil forest-friendly tires
Briefly

I believe that the certification is an important step in this direction because it's not Pirelli that is certifying itself; it is a recognized third party that is giving us this certification.
Our R&D is focused on replacing the current material with more sustainable materials, keeping the same level of performance characteristics of the tire.
Read at Ars Technica
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