CarShield and American Auto Shield utilized deceptive advertising tactics, leading to complaints from thousands of customers who felt misled during the claims process.
The FTC's complaint highlighted that CarShield's celebrity endorsements included false statements, which contributed to the misleading nature of their marketing.
Many consumers seeking repairs found themselves facing obstacles and rejections, contradicting CarShield's promises of protection and peace of mind from costly repairs.
As part of the settlement, CarShield is mandated to cease any deceptive advertising practices and ensure that all endorsements are truthful and accurate.
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