"We're going to see a lot of sticker shock," Ivan Drury, an automotive analyst for car-shopping website Edmunds, told Business Insider. The average price of a new car hit $49,740 in December, up 1.3% from the same month a year ago and continuing a yearslong inflationary trend as automakers look to give Americans what they want: Bigger and flashier SUVs, that just so happen to be super profitable, too.
"Affordability is clearly top of mind for consumers," Drury said. "These vehicles are going to exist in that more palatable price range." The most popular cars in America last year skewed toward more affordable models like the Honda Civic, Toyota Corolla, and Tesla Model Y.
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