"It's easy to blame burnout or post-pandemic fatigue. But a big part of the problem lies in how organizations communicate - how they welcome new hires, train employees, run meetings and celebrate success (or fail to). Think about it: We create lengthy culture decks without explaining why those values matter. We overwhelm new hires with info dumps labeled as "training." We run meetings on autopilot. We throw around buzzwords like "empowerment" and "alignment" without making people feel truly seen or connected."
"The truth? Engagement starts with connection - and connection starts with better communication. That's where storytelling comes in. Storytelling isn't just for marketing or TED Talks. It's one of the most powerful ways to build trust, share values and spark genuine human connection. If you're not weaving a story throughout the employee journey, you're missing one of your strongest levers for engagement."
Only 21% of employees are engaged at work, leaving most people physically present but emotionally checked out. A major root cause is weak organizational communication: culture decks that don't explain why values matter, onboarding that overwhelms with information, autopilot meetings, and empty buzzwords like "empowerment" and "alignment." Engagement begins with connection, which grows from clearer communication and storytelling. Storytelling builds trust, conveys values, and makes information memorable. Applying narrative to recruiting, onboarding, training, meetings, and recognition helps candidates and employees see mission, retain learning, and feel genuinely seen and connected.
Read at Entrepreneur
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