What it is really like being an ad agency's personality hire
Briefly

The 'personality hire' meme is a recent favorite of mine across the socials. She's depicted as a tornado of charisma, flitting from colleague to colleague like they're her baby birds, no matter anyone's company rank. Personality hires build culture, and culture drives business.
Sorry to call you out, but being bad with names is not real. The truth is, being good with names takes work. Repeat it, write it down, and say it as much as possible.
Read at The Drum
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