The Definitive Guide to Starting Your Own Media Company
Briefly

This is a bad idea. We are qualified to say this because we have done it. As founding members of two new, worker-owned media companies (Discourse Blog and Defector Media), we are begging you not to do this.
You might have noticed that very few of the upstart publishers of the social media age have survived: Just in the past few years, companies like Bustle Digital Group have either closed entire publications ( RIP again, Gawker) or, like HuffPost, merged into the holdings of BuzzFeed (which itself has shuttered its news division). Things aren't much better in legacy media: The Washington Post is owned by one of the richest men in the world. Yet even though the paper's operating costs amount to pocket change for Jeff Bezos, reporters at the Post still face near-annual rounds of layoffs and buyouts.
Read at The Nation
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