"T&T is expanding into the U.S. with its patented array of food and skin care that resonates with a dedicated customer base, especially amid rising food prices in Canada."
"We can feel [that] Canadians are cheering for us, just like you cheer for the Canadians at the Olympics," said CEO Tina Lee, reflecting the strong national pride in the brand.
"When you have a winning concept and there is a demand for it in another market, that's when it's time to expand," said retail strategist Lisa Hutcheson.
T&T has seen significant growth, aided by its association with Loblaw, which provides capital support and helps facilitate expansion.
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