"Canadians have a 'love-hate' relationship with Cherry Blossoms, especially those who grew up in the '70s and '80s," said Jordan Lebel, a professor of food marketing.
"I'm not sure that the folks at Cherry Blossom had managed to find the winning formula to re-engineer the product," noted Jordan Lebel, highlighting challenges in evolving the candy.
Morgan Thomas, trying a Cherry Blossom for the first time, said, 'It's alright,' mixing nostalgia with disappointment, illustrating differing consumer experiences with the iconic candy.
Emilie Lavery, reflecting on her youth with Cherry Blossoms, expressed, 'I cannot erase the past, so I like it,' showcasing the deep ties nostalgia can create.
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