Britons are expected to spend a total of £4.6 billion in Boxing Day sales this year, with the average shopper forecasting to spend £236. Although it's slightly lower than £4.7 billion last year, it reflects consumer confidence despite economic challenges.
Karen Johnson of Barclays noted a shift towards practicality and sustainability, highlighting that 'Many shoppers will be on the lookout for bargains on kitchen appliances and second-hand goods.' This demonstrates an increased consumer focus on value during post-Christmas sales.
Sales of kitchen gadgets like air fryers have surged 7%, as more consumers seek 'functional finds.' This increase is driven by a desire to save on larger purchases amidst ongoing financial pressures.
While nearly a quarter of consumers plan to only buy what they deem essential, over a quarter still intend to shop in person, reflecting a desire for social interaction and the traditional excitement of high-street shopping.
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