Feeds have been the 'beating heart' of Google Merchant Center, as Smarter Ecommerce head of insights Mike Ryan put it...
In ditching the word feeds across its Merchant Center UI, Google is sending a message that ecommerce insiders hear all too clearly...
The disappearance of the word 'Feeds' is a sign Google is becoming less reliant on information provided by the brand or merchant...
"The new data sources language underscores that brand-provided feeds are no longer the defining stream of data, just another option among others."
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