"The partnership will combine Visa's merchant relationships and consumer spend insights with Analytic Partners' commercial decisioning platform to bring powerful marketing spend optimization analytics to merchants and brands around the world."
"The volume of data available to merchants can be overwhelming, and if they don't get it just right, it's a missed opportunity for growth," Visa's global head of merchant sales and acquiring, Jeni Mundy, said in the release.
"We view this partnership as a continuation of Visa expanding beyond its role in payments and leveraging its vast data to enable unique value-added services."
The partnership will use artificial intelligence as part of data analysis services aimed at delivering more insights to retailers and other merchants, on a nearly real-time basis.
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