B2B enterprises in APAC need to invest in technologies like IoT, AI, data analytics, and blockchain to adapt to upcoming changes. The rise of machine-to-machine commerce and marketplaces will necessitate a shift in priorities for businesses to stay competitive.
Merkle predicts a significant increase in machine-to-machine commerce, with a third of all B2B business expected to be accounted for by 2030. This shift will require investments in IT infrastructure, AI, machine learning, blockchain, and cybersecurity.
The growth of machine-to-machine commerce will rely heavily on the adoption of IoT tools, which will be crucial in embedding connectivity throughout the B2B market. IoT devices, sensors, and networks will be essential components for m2m commerce.
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