Research: When Prototypes Don't Yield Useful Insights
Briefly

The winning firms turned conventional wisdom on its head: They avoided prototypes early, instead searching broadly to learn about their ecosystem before building tailored solutions.
In today's complex digital ecosystems, firms must engage with a wider array of players, requiring an understanding of intricate interdependencies to create value.
Successful entrepreneurial ventures learn to repurpose initial investments when alpha customers prove unviable, allowing them to pivot towards more promising opportunities.
As the world becomes more interconnected with data, navigating the landscape of innovation demands a new approach that stretches beyond traditional startups.
Read at Harvard Business Review
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