Amazon Live introduces a shoppable channel on Prime Video and Freevee, allowing shoppers to browse products alongside creators and celebrities like Lala Kent and Kandi Burruss.
WorldFirst launches WorldTrade payment tool for B2B SMBs, enhancing cross-border payments' security, speed, buyer protection, and transaction cost reduction while sourcing from China.
Walmart integrates Luminate consumer data platform with Connect retail media division to enable suppliers to analyze trends for data-driven media strategies, aiming to benefit charter Luminate subscribers by year-end.
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