"In a post on X on Wednesday, the 27-year-old creator, whose real name is Jimmy Donaldson, told his 33.4 million followers that he hasn't been fully satisfied with the quality of his latest videos. "After some reflection, I just want to say I think some of our newer youtube videos haven't been as good as I wanted. I apologize," MrBeast wrote. "Ya boy is going to go into ultra grind mode and make the greatest content of my life in 2026. Promise," he added."
"MrBeast's pledge mirrors a broader shift inside big companies, where bosses are dialing back talk of work-life balance and leaning into performance, presenteeism, and discipline. Executives like AT&T CEO John Stankey and Amazon CEO Andy Jassy have pushed employees back to the office five days a week and tied careers more tightly to measurable output. In a memo to AT&T managers in August, Stankey told staff the company is moving away from "familial cultural norms" toward "a more market-based culture - focused on rewarding capability, contribution, and commitment.""
MrBeast said he has not been satisfied with the quality of his recent videos and apologized to followers. He promised to enter "ultra grind mode" and produce the greatest content of his life in 2026. Fans encouraged him, but he affirmed plans to raise standards and intensify effort. The pledge aligns with a broader move toward performance-focused work norms. Corporate leaders have emphasized return-to-office policies and tied advancement to measurable output. AT&T framed a shift from familial cultural norms to a market-based culture that rewards capability, contribution, and commitment.
Read at Business Insider
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