Lidl has reported a record turnover of over £1 billion during the four weeks leading up to Christmas, with a 7% increase in year-on-year sales. This growth reflects the retailer's strategy of opening more stores and attracting a rising number of shoppers amidst the cost-of-living crisis, highlighting the brand's appeal as families seek affordable options.
Ryan McDonnell, CEO of Lidl GB, stated, 'For three decades, Lidl has been providing households with access to unbeatable quality and value at Christmas,' emphasizing the company's longstanding commitment to affordability and customer satisfaction. He expressed excitement over welcoming a record number of customers during this festive period and shared plans for further growth.
Looking forward, McDonnell mentioned, 'We are excited to build on our momentum, growing our presence across the country and continuing to deliver the highest quality at the best prices on the market.' His statement reflects Lidl's strategy to enhance its market position and continue providing value amid economic challenges.
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