Mortgage lenders are optimistic for 2025 with predictions of a substantial 28% rise in mortgage originations by Fannie Mae and 28.5% by the MBA. While growth in origination volume is encouraging, Fitch warns about potential profit loss from high pre-payments affecting mortgage servicing rights. To counter this, lenders are encouraged to retain servicing rights, fostering customer loyalty through superior servicing experiences. This strategy allows lenders to cross-sell additional financial products and maintain important advisor roles, enhancing long-term relationships with borrowers. The right technology can optimize servicing, ensuring customer satisfaction and increased revenue.
To combat increased amortization costs, lenders should retain servicing rights to maximize revenue and build stronger customer relationships for future business.
Overall satisfaction scores are 119 points lower when customers don't choose their servicer, indicating the importance of servicing retention for customer satisfaction.
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