"Insider One's product is unlike anything I've seen in this industry. They are five years ahead of where the market is going. They have built the exact infrastructure our identification and behavioral data is built to power."
"Bluecore developed a retail marketing platform that creates personalized shopping experiences across digital channels, transforming anonymous shoppers into known customers. Its Transparent ID Network processes over 10 billion daily shopper events, powering machine learning models purpose-built for retail and commerce."
"Insider One sits at the core of how the world's leading brands engage their customers. Our platform doesn't layer AI onto marketing - it is the execution layer. Decision ownership has shifted from humans to intelligent systems that think, decide, and act in real time. With the acquisition of Bluecore, we further strengthen our data infrastructure edge to make autonomous customer engagement possible at enterprise scale,"
Insider One acquired Bluecore, a retail martech company serving more than 400 US enterprise brands. Bluecore was founded in 2013 and raised $263.2M in equity funding from multiple investors. Bluecore created a retail marketing platform that turns anonymous shoppers into known customers through personalized experiences across digital channels. Its Transparent ID Network processes over 10 billion daily shopper events and powers machine learning models built for retail and commerce. The acquisition will strengthen Insider One’s data infrastructure and expand its North American enterprise footprint. Insider One positions its platform as an execution layer that enables intelligent systems to think, decide, and act in real time for autonomous customer engagement at enterprise scale.
Read at AlleyWatch
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