Financial firms are increasingly pressured to enhance customer experience through secure data access and user-friendly interfaces. Major challenges include managing customer financial data securely and reducing complexities in customer journeys. According to a survey, a significant portion of bank leaders acknowledges the importance of product integrations in improving customer satisfaction and preventing issues. Platforms like Merge facilitate these integrations by offering a Unified API, allowing financial firms to streamline their services while maintaining data integrity, ultimately addressing the challenges posed by siloed systems.
"A common denominator across these goals is the need for customer-facing integrations."
"69% of business leaders at mid-size to large banks rely on product integrations to delight customers consistently."
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