Digital-first businesses face challenges in effectively leveraging real-time analytics, despite their potential to deliver personalized customer experiences and actionable insights.
Real-time data capabilities are typically accessible only to mature organizations that possess the required tools and resources, often leaving others unable to utilize them effectively.
A significant barrier to utilizing real-time data analytics is the lack of clear project goals, which can lead to wasted resources and missed opportunities for actionable insights.
It's clear that only 17% of enterprises have the capability to conduct real-time analytics on large data sets, indicating a high level of underutilization in the market.
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