As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape.
Despite the promise, data clean rooms are falling short... Although data clean room adoption is growing, the industry is struggling to unlock its full potential and achieve ROI.
Fully configured clean rooms still lack support for time-series data, which captures the fast-paced flow of digital interactions; this data forms the foundation of all online activity.
Decision intelligence is the ability to make informed, data-driven decisions in real time while leveraging advanced analytics and machine learning to facilitate insights.
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