Starting November 13th, Google Ads will be implementing a new data retention policy. All account data, including performance metrics, billing information, and historical reports, will now be retained for a period of 11 years.
If you need historical data for more than 11 years ago, we recommend you retrieve it and store it before November 13th, 2024.
Most users won't need to take any immediate action, but this change could affect long-term reporting and analysis strategies for some advertisers.
No! There goes my ad data from 2004 to 2013.
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