Google is changing its Local Services ads to require a verified Google Business Profile, impacting millions of small businesses that rely on these ads for marketing.
Starting on November 21, only businesses with a verified Google Business Profile will be able to run local ads, a move aimed at preventing fraudulent activity.
The verification process involves confirming the business's address through various methods, which can take up to seven business days and varies by business category.
Legitimate businesses may suffer if they're unaware of this verification requirement and risk having their ads paused if their profiles don't match.
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