Google Analytics, while powerful for business insights, can be overwhelming. The key to success lies in addressing a business question and configuring your data accordingly.
In this interactive workshop, participants will learn to navigate essential reports in Google Analytics, analyze their data, and track conversions effectively, turning insights into actionable strategies.
The workshop emphasizes practical learning, providing access to a live account with real data, ensuring attendees can practice and understand their analytics beyond basic setups.
Key takeaways include mastering eCommerce reporting and segmentation techniques, which enable deeper insights and a clearer understanding of customer behavior and business performance.
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