Apple shipped an estimated total of 330 million smartphones in Q4 2024, maintaining a strong presence in emerging markets across Southeast Asia and India, and leading all brands with a 23% market share.
The overall smartphone market saw a 3% rise from Q3 2024, amounting to an impressive 1.22 billion smartphones shipped in 2024, highlighting continued consumer demand.
Samsung came in second place with a 16% market share, while Xiaomi climbed to third with a 13% share, demonstrating fierce competition among the top brands.
Transsion Holdings, which includes brands like Infinix, Tecno, and itel, made significant strides climbing to fourth place in the market with a combined 8% market share.
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