Book chart showing Barnes & Noble opening new stores
Briefly

Barnes & Noble, often perceived as a struggling retail giant, is planning to open 57 new locations in 2024 and 60 in the current year. This unexpected expansion points to a possible shift in consumer behavior, indicating that more people may favor browsing physical bookstores over online shopping. This trend could signal a cultural movement away from the increasingly unsatisfactory online retail experience, suggesting that readers are returning to tangible book-buying experiences.
Barnes & Noble's resurgence is not only impressive but indicative of shifting consumer habits as interest in physical bookstores appears to be reviving.
The opening of 57 new locations in 2024 reflects a potential turn in reading preferences, where we might be seeing a decline in online purchasing.
Read at FlowingData
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