The launch of the Athlete365 Business Accelerator programme by the IOC in partnership with Alibaba.com intends to equip Olympians with essential entrepreneurial skills.
Marking the launch, Tony Parker delivered a masterclass sharing his journey from professional sports to entrepreneurship, encouraging athletes to leverage their unique skill sets.
The current cohort comprises athletes from diverse backgrounds, with 55% being former Olympians and 46% being active competitors pursuing entrepreneurial aspirations.
The programme will provide tailored education on business fundamentals, e-commerce strategies, and global trade practices engaging hundreds of applicants globally.
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