"By the numbers: TransUnion found that betting activity rose to 30% of consumers in Q2 2025, up from 25% in Q2 2024. Brick-and-mortar casinos remained the top venue in Q2, but online sports betting is a close second with increases in activity from those two generations. Zoom in: Activity on online sportsbooks has risen 7% year-over-year for both Gen Z and millennial bettors."
"Land sportsbook betting is down 1% for Gen Z, but up 11% for millennials, which suggests a stronger appetite for a variety of betting experiences. Threat level: The report lists the resumption of federal student loan repayment, trade policy uncertainty and comparatively low income as key factors in what could be a reversal of growth. The total monthly debt payment for millennial and Gen Z consumers is up 20% and 27%, respectively, way above the inflation rate (6%) and wage growth (8%)."
Betting activity increased to 30% of consumers in Q2 2025, up from 25% in Q2 2024. Brick-and-mortar casinos remained the top venue, with online sports betting a close second and strong growth among Gen Z and millennial bettors. Online sportsbook activity rose 7% year-over-year for both generations. Land sportsbook betting fell 1% for Gen Z but rose 11% for millennials, indicating varying preferences. Monthly debt payments for millennials and Gen Z rose 20% and 27% respectively, creating financial vulnerability alongside student loan repayment resumption, trade uncertainty, and low incomes. Responsible gaming tools are needed.
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