"It takes a familiar idea and forces you to apply it to real decisions about time, risk and what you choose to pursue. Running a company means your audience is always watching. A rehearsal has one specific purpose: It gives you the freedom to screw up when nobody's watching. Even if you happen to be a Broadway actor, an opera singer at the Met or a Grammy-winning artist with a whole support team around you, a mistake made during rehearsal is hidden from the public."
"A rehearsal gives you the freedom to screw up when nobody's watching - but running a company means your audience is always watching. Risk is a natural part of every successful performance. You can't do anything new or noteworthy if you don't put yourself out there in spite of the possibility of failure. You pay the opportunity cost whether or not you succeed, so you might as well try. Even a launch that underperforms provides clarity, momentum and direction."
A rehearsal allows mistakes to remain private, enabling practice and correction without public consequence. Running a company removes that privacy because stakeholders and customers observe decisions and outcomes in real time. Leaders must prioritize time and opportunities as finite and take decisive action rather than assuming future chances to experiment. Risk and potential failure are inherent to meaningful innovation and growth. Launching initiatives incurs opportunity cost regardless of outcome, but even underperforming launches provide clarity, momentum and direction for subsequent decisions. The dress rehearsal metaphor reframes everyday business choices into urgent calls for action and prioritization.
Read at Entrepreneur
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