Walmart Completes Vizio Acquisition With $2.3B Deal, More Ads Reportedly Coming to TVs

Walmart's acquisition of Vizio, valued at $2.3 billion, is primarily driven by its interest in Vizio's advertising platform, Platform Plus, aimed at enhancing ad revenue.

Seth Dallaire, Walmart's chief growth officer, emphasized Vizio's successful advertising evolution, stating, 'Pairing it with Walmart Connect will be impactful and allow us to invest in our business further.'

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