Deloitte has launched a satellite, becoming the first Big Four firm to explore space initiatives. This move, alongside other ventures in advertising and venture capital, illustrates a broader strategy to adapt to industry changes. Big Four firms aim to enhance their innovation image, distancing themselves from traditional audit perceptions, while increasing their profiles for recruitment. EY's launch of EY Studio+, which focuses on marketing and sales, highlights competition in technology and creative services, aiming for growth in these sectors.
The launch of a satellite by Deloitte signifies its effort to innovate and diversify beyond traditional consulting and accounting services, embracing technology and creativity.
Deloitte and other Big Four firms are increasingly investing in industries like space and advertising, indicating a shift from their traditional audit-focused reputation.
EY has established EY Studio+, a business unit centered on marketing and sales, to expand its offerings and compete with rivals like Deloitte and Accenture.
These ventures not only enhance brand profiles for the Big Four firms but also serve to attract new talent and position themselves closer to tech innovations.
Collection
[
|
...
]