The article highlights that digital transformation is essential for enhancing enterprise value, as emphasized by 68% of business leaders. The CEO of Argyle argues that true success in digital transformation lies in prioritizing the human experience—users' needs, skills, and behaviors—rather than merely implementing technology. Personal experiences from Argyle reveal challenges faced due to neglecting user adoption, which only improved as the company invested in understanding user experiences. Ultimately, the article stresses that for digital transformation to be effective, organizations must cultivate trust and value in the new technologies amongst their workforce.
Digital transformation is the most important investment that organizations can make to drive enterprise value according to 68% of 1,600 business leaders surveyed by Deloitte.
A transformation that prioritizes the needs, skills, and experiences of the humans operating the technology being adopted is the key to long-term success.
Setting a digital transformation strategy in a vacuum and imposing technology on employees will fail at best, and backfire at worst.
Widespread digital transformation only happens when people value and trust new technologies enough to change their behavior.
#digital-transformation #human-centered-design #technology-adoption #enterprise-value #business-strategy
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