The "bullwhip effect" illustrates how small changes in consumer demand can create significant shifts in inventory and output throughout the entire supply chain, especially highlighted during the pandemic.
Pandemic-related fluctuations have proven challenging for various industries, leading to a prolonged search for equilibrium as some sectors return to normal faster than others.
The initial pandemic response involved companies slashing orders and laying off workers, which was quickly followed by an unexpected surge in demand that inflated prices and disrupted markets.
Familiar strategies and technologies that were meant to mitigate supply chain disruptions were rendered ineffective by the sudden and unpredictable changes brought on by the pandemic.
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