Dan Sheridan, CEO of Brooks Running for over a year and a 25-year veteran, emphasizes the advantages of being a wholly owned subsidiary of Berkshire Hathaway under Warren Buffett. This relationship offers stability in the volatile retail market. Sheridan reflects on helpful insights from Buffett, particularly during milestone celebrations, including Brooks' 100th anniversary. Buffett’s advice about strengthening the brand annually has significantly influenced Sheridan's approach to leadership at Brooks, showcasing the value of long-term thinking and consistent brand development.
"Our ownership structure may be the greatest in the world, right? We're owned by-who I would call the GOAT of capitalism-Warren Buffett," Sheridan remarked.
"Berkshire focuses on the long term, and your jobs are simply this: to make sure the brand is stronger at the end of the year than it was at the beginning," Sheridan recounted.
The stability and confidence brought by being part of the Berkshire Hathaway family has been crucial for Brooks Running in a fickle retail environment.
Sheridan fondly recalls his encounters with Buffett over the years, including the annual Berkshire Hathaway shareholder meetings, celebrating milestones with its owner.
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