Francesca Lagerberg, CEO of Baker Tilly, shares insights into the firm's successful growth trajectory in a challenging accounting landscape, contrasting it with the Big Four's declining expansion. Baker Tilly achieved a record high revenue of over $5 billion in 2023, reflecting an 11% increase from the previous year. Unlike the Big Four, Lagerberg emphasizes that the firm aims to strengthen its unique position rather than emulate larger competitors, capitalizing on market opportunities and strong member firm networks that connect with essential client needs.
Baker Tilly's strategic focus on its unique mid-tier strengths, alongside an understanding of market needs, enables it to flourish in a challenging accounting landscape.
Lagerberg emphasizes an ambition to enhance Baker Tilly's position without seeking to replace the Big Four, celebrating the midsize firm's distinctive value proposition.
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