After the initial chaos of Covid-19, many executives sense a calm in supply chains, but this apparent stability masks severe and systemic risks beneath the surface. Companies must understand that merely addressing these risks through procurement isn't enough; they require a top-down approach where CEOs and boards are actively engaged in supply chain strategy. This new era demands innovative thinking and agility at all organizational levels to effectively navigate ongoing disruptions.
The belief in a 'new normal' is dangerous for businesses. It fosters a false sense of security, leading leaders to complacency. Rather than assuming the conditions have stabilized, organizations need to acknowledge that the landscape can change rapidly and unpredictably. It is essential for companies to remain vigilant, adaptable, and prepared for sudden shifts to avoid catastrophic outcomes. Effective supply chain management must prioritize agility and resilience over the misconception of equilibrium.
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