Julian Birkinshaw highlights that, contrary to popular belief, many traditional businesses have not only survived digital disruptions but thrived by adapting effective strategies.
Birkinshaw's research into Fortune 500 and Global 500 firms demonstrates that while tech giants like Amazon and Google have emerged, many industries remain stable and profitable.
He emphasizes four key strategies that established companies like J.P. Morgan and Disney utilize to navigate competition from tech startups and remain competitive.
Birkinshaw argues that the narrative of widespread disruption oversimplifies the complexities of various industries where incumbents have successfully implemented adaptive strategies.
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